#Snapchat filter designer full#

The red, stylized word 'Ottawa' is one of the geofilters available in that location. In the first image on the left, I took the picture of Parliament Hill in Ottawa and added the text 'best country'. Once you snap the pic or video, if you swipe sideways on the screen, you can flip through the filters that are available based on your geographic location. Below are examples of three geofilters I've used recently. What's a geofilter?Ī geofilter is an image that you can overlay on top of a Snapchat photo or video to, for lack of a better phrase, jazz it up. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand. There's a huge and relatively new marketing opportunity on Snapchat right now. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year. And it's certainly not for our business.' It's funny. That's what a lot of marketing types were saying about Facebook back in 2010.

The Snapchat fee will not be charged until you have approved your Geofilter design and are ready to have it go live.I know what some of you are thinking: 'Snapchat is for kids. After placing an inquiry with us, we will quote you the Snapchat fee and provide an image outlining the “Geofence” of where your Geofilter will be active. For this reason, businesses looking to utilize Geofilters as a long-term marketing tool should consider investing in a longer term Geofilter to capitalize on these savings while still experiencing increased marketing benefits.Ĭertain high-profile venues and areas have had this fee artificially inflated by Snapchat, such as luxury hotels, stadiums, and high density metropolitan areas.

#Snapchat filter designer full#

Geofilters can be set up anywhere from 1 hour to 6 months, with businesses having the exclusive ability to have their Geofilter active for a full year. One important note for businesses to consider regarding the Snapchat Activation Fee is that for extended timeframes, the Activation Fee is actually cheaper on a per day basis. Our Account Management team will personally handle the Snapchat submission and management process, which is built into this Snapchat Activation Fee. The larger the area, or the longer the timeframe, the larger this Snapchat Activation Fee will become. The Geofence size needs to be a minimum of 20,000 square feet (approximately the size of a house and a yard), and can increase to a maximum of 50 million square feet. The Snapchat Activation Fee is based on the timeframe and geographic area that the Geofilter will be active over. Having uploaded thousands of filters we have learned many tips and tricks to ensure everything runs smoothly. After placing an order we will provide a Snapchat Activation fee quote. Notice the urban centre (downtown New York) has a higher fee than the rural area for the same square footage and run duration. Snapchat has artificially increased the fee over certain areas, such as luxury hotels, arenas, stadiums, and theme parks. The Geofilter duration must run for a minimum of one hour to a maximum of one month and must start/stop on the top of the hour. The Geofence size needs to be a minimum of 20,000 square feet (approximately the size of a house & yard) to a maximum of 10 million square feet.

The activation fee will depend on the size, duration and demand of your designated area. Multi-day campaigns are possible, however, the price will increase accordingly. Most locations have a Snapchat fee between $19 and $21. Snapchat uses your address, date and time to calculate a “Geofence” fee. To activate your Geofilter on Snapchat, you must pay a Snapchat fee.